You may wonder why businesses use up resources to print brochures when they could use digital marketing instead. Could brochures be effective enough to spend the extra money and time? Here, we'll take a closer look at why businesses lean so much on brochures and if they're truly effective.
Are Brochures Effective?
Simply put, yes. Marketing brochures are one of the most effective and versatile marketing tools used to inform customers of their services or products. They are simple to produce, cost effective and easy to distribute. Brochures are well worth your consideration when coming up with a marketing strategy. By creating a brief, but informative version of your organization's message, you can:
Customers can also pass along your brochures to other potential customers. This provides your business with even wider distribution of your information.
What effective brochures contain
A successful brochure can hold a lot of information about your company despite its unassuming size. Here are some of the components to include in your brochure:
Add engaging graphics
Graphics can be formatted to fit into a brochure. Not only do they provide an eye-catching appeal to the overall design, they can be used to inform your audience as well.
Include informative charts & graphs
Charts and graphs can highlight sales figures, or a map could be included to help customers find your location. Photos of your store or your service team in action could also be a great add on to your literature.
Feature coupons or promotions
Coupons or information about an upcoming sale are perfect for brochures as well. These are great ways to attract new customers and give them a reason to visit your business or try out your services at a discounted rate.
When to use brochures
Brochures come in many shapes and sizes. Often, they come in a tri-fold layout and can include inserts such as business cards, coupons or additional pages and flyers. Many people have come to expect printed materials from a credible business, and brochures are a perfect medium.
The low cost of brochures makes them especially beneficial for small businesses. Compared to other methods of promotion, it is hard to beat the price - and ROI - of brochures. Costs will vary based on size, paper type, and quantity, but note that printing in larger quantities will reduce the price per piece.