Graphic Design and Branding

From Signs to Business Cards and Websites, our team of Graphic Designers are here to help.

A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.

Our designers to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationary, our designers can develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.

There’s a common misconception that branding is exclusive to big companies—those with the resources to build a brand strategy that earns them recognition across the country (or even the world).

In reality,  every organization should put the time and effort into their branding, as it encourages repeat business and loyalty.

Your brand represents everything about your company: who you are, what your values are, what customers can expect from you, etc. And when you ensure that your messaging and brand identity—the visible elements of your brand—are consistent across the board, you can reap a number of benefits.

For Example…

• You can stand out from your competition.
• You can build trust among your customers.
• You can become more recognizable in the marketplace.
• You can expand your customer base. 
• You can clarify what it is you offer.
• You can increase the value of your business.

If you don’t have a logo or are thinking of doing a redesign, here are a few tips we can work with you to create:

• Make it unique to your company
• Use smart color choices
• Ensure it aligns with your branding
• Aim for something that will last
• Strive for flexibility

Font

The font style and size you choose can affect readability, so choose wisely. Avoid selecting a highly decorative font style that is difficult to read. Further, we will assist you to select a font that fits your company’s brand. Though it is tempting to pick something ultra-stylized and memorable, your font should be consistent across all of your marketing assets.

Colors

If you don’t have a set of colors you use for everything, choose shades that fit your company’s personality and industry. Our experienced team is here to help you with recommendations.

Your signage is the first thing visitors see when they walk into your facility. It determines their initial impression of your company. It sets the tone for the relationship you form with them in the early stages.

If you do not have any custom logo signs hanging in your lobby or waiting room, people may wonder if they are even in the right place.

If you do not have your sign designed, one of our graphic team is happy to sit down with you and design with you to your specifications.

We have a web designer that will help you with all aspects of setting up a new website or refreshing your current website.